Why It is Dangerous To Rely on Single Traffic Source For Your Business

Why It is Dangerous To Rely on Single Traffic Source For Your Business

So many times, I receive mails from people telling me how they have been getting an amazing traffic to their affiliate and CPA offers from Facebook, making tons of money, but the suprising part of it is that since the latest Facebook algorithm changed, they start complaining about the drop in their traffic. This also occur in Google. Yesterday, they were at the top of Google ranking for most of their keywords but due to change in Google algorithm everything starts to decline about their income. They start seeking advice of what to do.

 

The bitter truth is that as an entreprenuer, affiliate marketer, blogger, CPA marketer, online and offline business owner,etc, you can’t rely on one traffic channel. So many business fold up because of just a twist in their traffic source, they get totally confused on what to do as the next step. If Facebook changes their algorithm and they don’t want you to link our to your website, and they want to keep people on Facebook more, you’re pretty much out of luck. All you can do is buy more ads on Facebook. Sure, there could be hacks such as you still post on Facebook, and you tell people to check out the first comment, and in the first comment, it’s you leaving a comment telling people to go over back to your site. The truth is that, all these hacks are temporary which can’t take you far.

 

 

When things like this happen, you need to be prepared. And the way you become prepared because you can’t count on when they’re going to make the changes to their algorithm, especially whether it’s Facebook, Google, Twitter, Pinterest or any social site out there. You need to diversify your traffic channels from leveraging SEO to leveraging paid advertising to email marketing to push notifications. Why not use tools like subscribers because they’re free. By leveraging all of these channels, you’re going to be more protected, in which when something wrong happens, at least all of your eggs aren’t in one basket and your business is going to be more afloat and you’re going to be more likely to keep being able to push forward and figure out what’s the next channel and recover.

 

If you put all of your eggs in one basket, For example, meeting a league of professionals in a conferences like the Affiliate Summi, meeting all of these people that are making a million dollars a month. I’m like how are you making money? They’re like oh it’s all Facebook, it’s amazing. Meet them a few months later they’re like my revenue went to zero. I have to figure out how to provide for my family, make more money, pay for my cars, pay for my rent. They refuse to diversify.

 

It’s a bad habit in business and even in marketing to put all your eggs in one basket. So when your traffic goes down, that’s okay, because now you’re going to be leveraging more than one channel. And don’t just pick the popular channels out though like Facebook and Google. Go after the ones that aren’t as popular. For example, my post perform better on LinkedIn than they do on Facebook and YouTube. But most people would be like, wait you took so much more of a popular social site than LinkedIn. Same with Facebook. But it doesn’t mean that LinkedIn’s not valuable.

 

Look for the sites and social networks out there in the channels that are craving for your attention. Those are the ones that are going to give you the most views, the most traffic. They’re going to be the most generous. And as long as you follow those strategies and diversify, you’re going to be okay when your traffic drops because you’re going to still be in business. You would have diversified, and eventually, you’ll figure out what to do next.

Are you interested in our 3 best converting sources of traffic training? call: 08023901675

 

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