The Biggest Misconception

The Biggest Misconception

When it comes to growing sales, businesses generally have one or more of the following challenges to overcome:

SMALL LIST: Your list may be small or even non-existent. Meaning, you don’t have a large enough database of prospects or previous clients you can call upon
to generate tens of thousands of dollars on demand.

LOW TRAFFIC: Meaning you’re simply not getting enough people to your website, store, or landing page.

LOW CONVERSIONS: If you’re getting enough traffic but you aren’t seeing as many leads and sales as you want, then you have a conversion problem.

Meaning, what you’re offering simply isn’t compelling your prospects to buy. People often ask me, ‘Abraham, I really want to grow my business and I just need more traffic… Can I hire you to get me more traffic?’ Most of the time they’re
looking for the latest ‘hack’ to triple their traffic… A golden Google method that skyrockets their rankings… The latest Facebook ad tactics to increase their click-through rate… Or the Instagram bot that secretly follows people and reaches into their pockets and deposits their money into the company’s bank account.

But you don’t need the latest traffic hack. You see, in today’s day and age, traffic is a commodity. Just like milk, bread, or a pack of Tim Tams. If you want to buy groceries, you go to a supermarket. And if you want to buy traffic, you go to a
traffic supermarket. Just like a supermarket where you can go and buy as many groceries as you want or can afford, you can also go to a traffic supermarket and buy as many website visitors as you want or need. Literally, as many as you can handle! Never have businesses had such instant access to millions of consumers within minutes.

Now, when it comes to traffic, there are only two names worth mentioning. You can think of them as the Woolworths and Coles of the online traffic world. They
are Google and Facebook. And they account for more than 90% of traffic online.

Get this: On Google, people make 3.5 billion searches per day. As for Facebook, there are over 30 million active users in Nigeria alone. You can have a Google Ads account set up and running in under 30 minutes, giving you access to
literally millions or billions of people within hours. Or you could set up a Facebook Ad campaign in a couple of hours and have access to the 30 million Nigerians who log on every day!

We’re living in an age where you have access to millions of prospects within hours. It’s incredible, and I could go on about this for hours, but here’s my point:

If there is so much traffic available at your fingertips, and you can literally go and buy as much as you want at any time, then why do businesses say they have a traffic problem?

The truth is this: They don’t have a traffic problem!

They have a conversion problem. When you really think about it, this traffic complaint makes zero sense. How can you have a traffic problem when digital marketing has made traffic more abundant then it’s ever been? The real issue here is not in buying traffic. Anyone with an internet connection and a credit card can do that.

The real issue is converting that traffic into actual sales using a system based on unit economics that makes buying traffic profitable and selfliquidating.

Meaning it pays for itself like a modern-day golden goose. I’ve spent millions of dollars battle-testing different traffic sources and marketing strategies for our clients. After all this testing, I came to one conclusion:

If you want to land those high-value clients like clockwork and grow your business to $1,000,000 a month in revenue or beyond without spending 70 or 80 hours a week in your business, then you need an automated lead generation
and client conversion system that turns advertising into profit.

You need a system you can put $1 in which generates $2, $5, $10, $50 or even $200 back. You see, the most dependable and predictable way to grow sales and generate wealth is to turn advertising into profit.

And if you can’t pay money to acquire a new customer, then you don’t have a business. Let me say that again: If you can’t pay money to acquire a new customer, you do not have a business.

If you’re solely relying on free traffic, referrals, joint ventures, or other channels like these, then you don’t have a predictable and dependable way to grow your business. You’re simply at the whim of whatever fate drops in your lap.

However, generating a return on investment from paid advertising is like pulling a lever and having cash drop into your account. It’s predictable, repeatable, and scalable.
This isn’t something I made up because I thought it was cute. We’ve helped small businesses flourish into multi-million-dollar companies using this approach. And it’s grounded in the same principles used by some of the world’s
wealthiest investors.

 

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