How To Take Customers From ‘Looking’ To ‘Buying Your Products or Offers’

To reach the 97% who aren’t ready to buy now (but could be very soon), you have to educate them. When a prospect isn’t informed or knowledgeable on a subject, they’re in a state of uncertainty and people don’t buy in this state. But the more they know, the more likely they are to buy.

The bonus here is, if you are the one educating them, you’re also making sure that when they hit the ‘buy now’ stage, they’ll be likely to buy from you. To do this, your message must be powerful, insightful, and education-based, and not simply a promotional piece about your company.

What’s also happening is that you’re changing the dynamics and psychology of the relationship between your business and your potential customers. It’s a technique that means you’re no longer chasing clients. Instead, they’re putting their hands up and requesting to speak to you.

They want you to help them. They start pursuing you or calling you to enquire about your products and services. It’s a game changer, and it’s hands down the best way to attract business online.

The key is to install a system that:
Gets prospects to act!

This is vitally important for any business looking to grow rapidly and consistently. Because when you have a system that takes cold traffic from Google, Facebook, or any other channel and ‘warms it up’, you’re only talking to interested prospects, not time-wasters.
You’re no longer spending hours trying to educate a customer that your solution is the best; you’re just closing and collecting the cash.

Your systems – not you – are doing the grunt work in educating prospects, following them up, and delivering content that educates. And when they reach out to you, you’ll know they are predisposed, pre-qualified, ready, willing, and able to do business with you. They’re virtually 99% ready to buy.

Here’s what you need to do:
Educate your prospects so they know more about the process of solving their problem, and they’re empowered to make a better buying decision.

(Do this using a High-Value Content Offer, i.e. free reports, videos, cheat sheets, or other value-based materials.

Take your best sales pitch or frequently asked questions and turn them into assets that nurture prospects on autopilot. At the same time as giving them information, you’re also moving them up the pyramid.

Position your solution as the obvious choice.
Make them an irresistible offer using ‘The Godfather Strategy’.

If you can actively and skilfully move people up the pyramid, you can shift many of the 97% of prospects from ‘not buying right now’ or ‘not even thinking about it’ to becoming your customer right away.
The best part about this is you get to reach your dream customers before they even know they’re ready to buy, thus reaching them well before your competitors have the chance.

The best way to do this is through what’s called a sales funnel. This technique shifts a prospect up each stage of the pyramid over a period of a few weeks.

If Done right, you’ll easily see your sales double without having to spend more on your advertising.

What is a Sales Funnel?

A sales funnel is a controlled path an online user takes to become a website visitor, then a prospect, and finally a customer. It’s a way to convert prospects from uninterested, confused wanderers into your best customers.


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