How To Stay Ahead of Your Competitors With Facebook Ads

How To Stay Ahead of Your Competitors With Facebook Ads

1. The first thing you need to do is to spy on your competitor’s advert. The truth is that whatever works for them will probably work for you in the same niche.


then, how do you know something’s working for your competitors? How do you even see their ads? Did you know Facebook tells you every single thing that your competitors are advertising on?


All you need to do is to head over to their page, click on info and ads. Right, go to their fan page, click on the info and ads button. It’ll show you all their ads, their campaigns, the landing pages they’re driving to, the webinars that they’re running.


2. You need to make it difficult for people to be able to spy on your advert.


Since you are spying on your competitors advert and taking advantage of their strategies, you wouldn’t want them to do the same for you.


You can only avoid this by switching your page template to video template, this will make it so difficult for people to spy on your ads because the layout of your ads will be changed. when you switch to video template, they typically won’t be seeing what you’re advertising on because they won’t know where to go.


3. Another thing you need to do is to go to to check all ads related to the keyword you have typed in their search box. This will also expose other people in your nich buying ads which you don’t know about and are really making it.


BigSpy will show you this. It’s a great tool and the interface is simple to use.


4. The Facebook Audience is another thing you need to check. Facebook Audience Insights gives you a lot of information about niches advertised on Facebook.


They even show you really cool nifty charts and you can adjust them and put dead against each other and start doing comparisons.


Audience Insights will help you a ton. Especially when you’re starting off. You don’t have lookalike campaigns, you don’t have a big customer base, you don’t have a big email base.


5. Another thing you need to do is to check our See, when you have some interests that you want to go after, you know the demographics of your audience, you could type them into


6. The next step you need to do is to start re-marketing your own audience. drive new people. Some of them will go to your page. Some of them will go to your lead form page, but they won’t fully complete. What you need to do is for all the people that land on those pages and don’t complete the purchase or don’t complete filling out their information, re-market those people, show video ads on Facebook showing them what it would be like if they bought your product, signed up for your service.


When you’re re-marketing, you can use an opposite pitch. So, if your landing page has an emotional appeal on why they should be buying your product, then your remarketing video should have the opposite pitch.


Taking the above into consideration, you will discover that your rate of conversion will be very high for the ad campaign.


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