How To Build Traffic With Snapchat

How To Build Traffic With Snapchat

Snapchat remains one of the most important social media platforms to promote your
brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing
actually works.



If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow.


The problem with Snapchat is that it doesn’t have a wall or a home feed and there is no way for people to discover you if they’ve never heard of your brand before. So how can you go about growing your following? And what use is there in posting?


Growing on Snapchat – The Answer


Of course this is a very short-sighted view. Suffice to say that Snapchat would not be the global phenomenon that it undoubtedly is today if it didn’t have any means for users and brands to increase their audience. So what do you need to do? The answer is simple: you promote your Snapchat on other platforms and that way build interest for people to actively follow you. And the simplest way to do that is to download some of the content you are creating for the social tool and then to share that elsewhere – on Facebook for instance, or on Google Plus. The idea then is that people see this, think it looks great and thereby realize what they’re missing and are motivated to find out more.


This is something that Arnold Schwarzenegger does very well. He updates is Snapchat regularly and that way manages to maintain a very close relationship with his audience on the channel. His fans get to come with him to visit the locations where he might be shooting or promoting his latest movies and they get to see humorous videos of him doing his best quotes.


Every now and then he simply posts this to his Facebook following with the message ‘follow me on Snapchat’. Each time he does this, he’ll undoubtedly get a ton more followers on Snapchat. This same method works on every single other social media platform and it will likewise work if you promote your Snapchat on YouTube or through your blog directly.


Why Snapchat is Worth the Promotion and Effort


The question you might be asking now is: why is Snapchat worth the effort?


After all, if you need to promote to followers you’ve already acquired, why get them on Snapchat? Why not promote to them through the platform you already have?
The answer is simple: Snapchat has some of the highest engagement in the industry.
If you post a story on Snapchat then you can expect 90% of your followers to open it – which is huge.


Tips For Your Snapchat Marketing Campaigns


Are you looking to step up your game on Snapchat? This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update. But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that.


Here are some tips that will help you to develop a strong following and keep them
engaged throughout your Snapchat journey…

Post Regularly
The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there
with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day.Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective!


Embrace the Limits
The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can
embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more!



Expose Your Personality
People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed. Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale.


Promote on Other Channels
One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing.


Keep it Up
With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly.
Don’t give up on Snapchat because it is more than worth your time!



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