How To Build Personal Brand

How To Build Personal Brand

Here are some tips to build your core personal brand

 

1. Be yourself. This is key to a successful personal brand, because it helps you maintain a consistent image. Otherwise you will have the extra work of having to keep up with the lies you tell your audience and, as good as those lies may make you look in the beginning, it will never be worth it. The truth always comes up and you will not only have a lot of explaining to do, but you will lose the trust your followers put in you. Everyone prefers authenticity and that is what will bring you the type of followers you want to reach.

 

Now, that does not mean you cannot change your opinions – it is human nature to do so. Just be honest about it. Just because you post something today, it does not mean that you have to defend that stance for the entire time you have an online presence. People change and grow, and followers will understand that, as long as it comes from a place of sincerity towards yourself and them.

 

All of this means that you have to know who you are. You might tell me, “Of course I know who I am!” But do you know how to use that to market yourself? The next chapter is all about identifying who you are and using that to design your offer, so don’t worry, I will help you with this tip.

 

2. Choose your target. This one comes hand in hand with the previous tip. Being authentically yourself means you will not appeal to everyone – and that is not the goal anyway!

 

Consider your area of expertise, your communication style, the message you want to convey and your overall goal with this brand. By doing so, you will find the niche of people you want to reach. Having a clear idea of who you want to talk to will makes things a lot easier when the time comes to actually do the talking.

 

3. Be an expert. You are probably a good professional in the industry you work in. The difference between a good professional and an expert lies particularly on the process of continuous learning. Become an expert by keeping up to date with everything going on within said industry. You can do so by reading magazines and books, by listening to podcasts, by following relevant pages on social media, by keeping in touch with other people within your niche – all you need to do is find your method(s) to make sure you are consistently updated.

 

And, of course, only say something when you have something meaningful to say. Talking about a situation just to say you did will not help you become a relevant voice; you will just be another person on the Internet.

 

4. Have a visual side to your brand. We have mentioned before how important visuals are in the online universe. Having a logo, a website and even business cards with consistent, top quality design makes you automatically look more attractive to potential customers and partners. Don’t worry if you are not a designer, this is a task you can definitely outsource.

 

And on the topic of visuals, when you use photos of yourself, go for high quality ones, that will appeal to your target (which should not be hard, if you follow tip number one).

 

5. Take time to regularly work on your website, as well as on your social media profiles.

 

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