Discover Right Approach To Email Conversion Rate

Discover Right Approach To Email Conversion Rate

Simply put, email conversion rate is the percentage of subscribers who complete a goal action. Today I will be sharing with you how to increase your email opt-in “conversion” rate no matter the industry you are in.

 

Email marketing might is widely recognized as one of the most powerful marketing channel. Still, few marketers know how to leverage its full potential to truly maximize conversion.

 

Email marketing appears deceptively simple to an untrained eye. However, in reality, it requires a great deal of experience, testing and tweaking to figure out which practices consistently deliver the best results.

 

Here are some of the most impactful email marketing “secrets” that I’m personally using in my business.

 

I’m calling them secrets because although most of them are pretty easy to implement, they are still largely not well utilized.

 

I have no doubt that these strategies will give your email marketing a significant boost, and help you grow your business at a rapid pace.

 

Let’s start now…

 

#1 – Open Rate Formula Is All About The Incentive
When you’re just starting out, it can feel like the list-building process takes ages.

 

Even further down the line, your email list might not be growing as fast as you expected it to.

 

Thankfully, there are a couple of efficient ways to speed things up and acquire a ton of new subscribers.

 

A great way to increase the speed at which your email list is growing is by giving your website visitors an incentive to sign up to your mailing list.

 

There are a couple different ways in which you can encourage your visitors to opt in. Still, offering a lead magnet in exchange for their contact information proves to be the most effective.

 

A lead magnet is essentially a free download that they’re getting in exchange for their email address. It can be anything from a free PDF report, checklist, guide, software trial, etc. depending on your niche.

 

The type of lead magnet that will perform the best really depends on your niche. Still, simply having one will definitely greatly increase your opt-in rates.

 

Just make sure it provides relevant, valuable, and accurate information. It will likely be the first contact your potential customers make with your business. So, you want it to leave a great first impression.

#2 – Contact Form Conversion Rate Boosters
When it comes to the form itself, you want to make sure that it’s well designed. In other words, it needs to be visually prominent and it needs to grab the visitor’s attention as soon as they land on your website.

 

 

Use contrasting colors to draw attention to it. Also, place it somewhere where it will stand out; preferably close to the content your visitors engage with the most.

 

Furthermore, make sure that the copy on the opt-in form clearly tells them what they’re getting out of the deal.

 

They’re giving you access to their inbox, which is a private area. Therefore, you need to convince them that they’re getting amazing content in return.

 

If possible, include social proof by telling them how many people have already signed up for your newsletter or downloaded the lead magnet.

 

#3 – Mobile-Friendly Emails Increases Open Rate
In recent years, smartphones have taken over the desktop’s title as the device most frequently used for checking emails.

 

 

If you don’t optimize for mobile, you’re leaving a ton of money on the table by failing to properly convey your message to more than half of your potential customers.

 

Here are a few quick tips that will help optimize your emails for mobile:

 

Hold off on the images
Mobile-optimized emails need to be clean and simple. You might be tempted go all-out with the email design, but it’s best to resist that temptation.

 

Otherwise, your emails might take too long to load on phones that rely on a Wi-Fi connection.

 

Use responsive templates
If you’re not going to design your emails from scratch, chances are you’ll be relying on templates from the email service provider. Make sure the templates you opt for are responsive.

 

These templates are built to fit the screen they’re being viewed on, and will look great regardless of the device, be it a smartphone, a tablet, or a PC.

 

Use left-alignment
Phone screens are narrow, so you want to make sure that the first thing the reader sees is the content of the email.

 

So, if you’re using a template with a left-side column, you want to move it to the right, instead of making the reader scroll back and forth to read your message.

 

Make Your CTA’s Easy to Click On
This one should be a given – you want to make your call to actions clickable. Use buttons, since they are easier to click on than links, when using a touchscreen.

 

Also, make them easy to click on by leaving plenty of room between the button and the text.

 

Send Them To A Mobile-Friendly Page
Make sure the links in your emails send the readers to a mobile-friendly page. There’s nothing more frustrating for the reader than clicking on a link that redirects them to a page which doesn’t render correctly on their device.

 

#4 – Keep Cold Email Short To Increase Conversion Rate
Keep your emails short, simple, and to the point.

 

People are usually checking their emails while communicating, while drinking their morning coffee, or on a lunch break.

 

Even if they had the time, nobody would want to spend 15 minutes reading through a single email. You have to understand that your email is just one of many they’ll receive that day.

 

Try to get your message across in as few words as possible (preferably 150 to 200 words).

 

Also, make sure to break off the content into multiple paragraphs to make it more readable.

 

#5 – Use Active Voice To Increase Click Through Rate
The easiest way to lose your readers’ interest is to write your emails in a boring, passive voice.

 

Your emails need to be engaging and motivating. They need to inspire the reader to take action after reading your content.

 

Make your emails personal. Even though you’re sending the email to hundreds, if not thousands of people all at once, write each one as if you were talking to a single person.

 

Use the word “you” to address them directly, instead of relying on general terms.

 

You don’t want your emails to have that standardized, “robotic” corporate voice.

 

“The more personality you add to the copy, the easier it will be to reach the reader with your message and get them to click on the call to action.”

 

Note:

These are just a few tips that can help you quickly grow and expand your mailing list. There are other effective methods which help increase engagement, and create powerful email marketing campaigns that drive sales on autopilot.

 

If you’re struggling to write powerful, persuasive emails for your business, that compel readers to take action, I highly recommend checking out 1 on 1 training here

 

If you are interested in a more powerful strategies that will help you scale your business to six figures and beyond?

 

Then Click here

 

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