How To Build Personal Brand

Here are some tips to build your core personal brand   1. Be yourself. This is key to a successful personal brand, because it helps you maintain a consistent image. Otherwise you will have the extra work of having to keep up with the lies you tell your audience and, as good as those lies may make you look in the...

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How To Take Customers From ‘Looking’ To ‘Buying Your Products or Offers’

To reach the 97% who aren’t ready to buy now (but could be very soon), you have to educate them. When a prospect isn’t informed or knowledgeable on a subject, they’re in a state of uncertainty and people don’t buy in this state. But the more they know, the more likely they are to buy. The bonus here is, if you are the one...

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The Biggest Misconception

When it comes to growing sales, businesses generally have one or more of the following challenges to overcome: SMALL LIST: Your list may be small or even non-existent. Meaning, you don’t have a large enough database of prospects or previous clients you can call upon to generate tens of thousands of dollars on demand. LOW...

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The 4% Rule For Moving The Money Needle

This really became clear to me when I learned about ilfredo Pareto Pareto was an Italian economist who became famous for his 80/20 rule. This is now commonly called the Pareto principle. He first discovered this rule when he found that 80% of a nation’s wealth was controlled by 20% of the population. As he studied this...

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How To Optimize for Google New Update E-A-T

Steps to Optimize For Google’s E-A-T Algorithm What is E-A-T? It means Expertise, authority, trustworthiness, recently, Google made a big change with their medic update. The medic update stops people who don’t have authority on a certain topic from ranking really well. Good example of this, I’m a marketer. If I...

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