Affiliate Marketing Guide

Affiliate Marketing Guide

Affiliate marketing is quite simply one of the most powerful ways to generate an income online. Regardless of your niche, the upside with affiliate marketing is nearly limitless if you go about it the right way! In this chapter, we’ll look at exactly how affiliate marketing works, including the pros and cons, whether you’re a good fit for it, and how much you can earn from it.


Part of the beauty of affiliate marketing is you don’t have to invest time in creating the products that will be serving your audience—because, guess what? Those products likely already exist. Because of that, affiliate marketing is an opportunity anyone can take advantage of, and it’s easy to get started.



But before we explore the many ways affiliate marketing can do wonders for you and your business, we first need to understand what affiliate marketing is. By laying that groundwork, you’ll be making the right moves toward doing affiliate marketing right—in a way that truly serves your audience.


Affiliate marketing is all around us—and you’ve probably been involved in affiliate marketing without realizing it! If you’ve ever clicked on a link in a blog post to a product or service being offered on another website, there’s a good chance the owner of the website where you originally clicked the link received a commission from your purchase.


Yes, affiliate marketing is everywhere—but here’s the thing: few people understand how to take full advantage of it. In fact, I believe affiliate marketing is the world’s most untapped source for generating passive income! It’s a beautiful process that’s completely underutilized, and I’m excited to share with you exactly how it all works.


So What Is Affiliate Marketing, Exactly?


As a brief refresher, affiliate marketing is the process of earning a commission by promoting another person’s (or company’s) product. You find a product you like, promote it to your audience, and earn a piece of the profit for each sale that you make. It’s similar to a salesperson earning a commission, except you don’t work for the company. Instead, it’s like earning a reward for sending a new customer to the company.


There are two ways to be involved in affiliate marketing—either as a product owner or an affiliate marketer. In this series, we’re going to focus on how to do affiliate marketing from the affiliate marketer side.


Who Is a Good Fit for Affiliate Marketing?
Affiliate marketing can be a great choice for online entrepreneurs, bloggers, and really anyone who has a website and is willing to build an audience they can serve authentically.


If this describes you, products exist right now that people in your target market are probably already buying, and if you can become the resource that recommends those products, you can generate a commission as a result.


Affiliate marketing can be an especially good option if you’re not ready to create your own product or service, but you want to serve your audience by recommending products that may be helpful to them.


Affiliate marketing can also be a good fit for a wide range of people because you can apply a bunch of different marketing methods to promote affiliate products and services. These include the same marketing methods you may already be using—things like search engine optimization (SEO), paid search engine marketing (SEM), email marketing, content marketing, and display ads. You can even take advantage of other nifty ways to market products, like product reviews and unboxings.


Finally, it’s important to remember that affiliate marketing works best when you’re sincere and confident about the product you’re promoting. You’d only sell your own product if you knew it could help people, and it’s the same with affiliate marketing. If you go in with a get-rich-quick mentality, you’re not going to be impressed with your results.


The Nuts & Bolts of Affiliate Marketing


Let’s get into the details of how affiliate marketing works. There are three main players in an affiliate marketing arrangement:


You and your website—the “affiliate.”
The affiliate company (or network). In the simplest affiliate arrangements, you work directly with a single company to promote one or more of their products. There are more complex affiliate networks that provide an opportunity to earn affiliate revenue on a range of products, such as Amazon, Rakuten, ClickBank, and ShareASale.
The customer. This is a member of your audience who uses your affiliate link to purchase a product from the affiliate company or network. A company that offers an affiliate marketing program may call it by a different name—these programs are also commonly called partner programs or referral programs.


Here’s how each party benefits from affiliate marketing:


From your recommendation, your audience learns about a product, course, or tool that may be useful to them;
From your recommendation, the company selling the product, course, or tool gets new customers they may not have found otherwise; As a result of the sales to your audience, the company gives you a commission.
When done the right way, affiliate marketing can be a win–win–win. But at the center of this is one thing: your audience’s trust. When your audience believes you have their best interests at heart and trusts your recommendations, then all three parties in the affiliate marketing relationship ultimately benefit.



The Steps to Becoming an Affiliate Marketer


In later chapters, we’ll cover the nitty gritty of getting started with affiliate marketing. For now, I want to give you the high-level overview of the steps involved. Many how-to guides for affiliate marketing suggest a series of steps similar to this:


Find a company and product you want to promote.
Sign up as an affiliate. Get your unique affiliate link and add it to your site.
A visitor to your website clicks the link, which takes them to a third-party page.
If the visitor makes a purchase, you receive a commission based on the value of the item purchased.


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