7 eCommerce Email Marketing Tactics That Work Like a Charm

7 eCommerce Email Marketing Tactics That Work Like a Charm

The truth is that if you’re using it wrong, it won’t generate you any sales. When you look at companies like Overstock do you know where they’re getting the majority of their sales from?

Email marketing.

That’s how powerful it is. Today I’m going to share with you seven e-commerce email marketing tactics that work like a charm. With cutting edge marketing techniques.

Do you use email when it comes to e-commerce marketing?

I know a lot of people do, but I’m curious, and if you do, what are your results?

Because I’m about to break down seven tactics, and if you use these, your numbers will go up.

First Tactics, scrub your list.

The reason I say scrub your list, too many people have e-commerce email marketing out there and they’re just like, yeah, my list is huge, I’m at 100,000, I’m at 200,000, and I’m going to keep emailing everyone.

Well, what you’ll find is your email’s going to the promotions tab.

Why is it going to the promotions tab?

It’s ’cause you keep emailing people that aren’t opening up your emails.

If you scrub your list, only email the people that are opening it, your deliverability rates go up, you get into the inbox, and your open rates go up, your clicks go up, your sales go up.

Scrub your list.

If you’re using a good email provider like Convert Kit, they automatically do it for you.

Some email providers like Mailchimp, they may eventually end up changing it, they don’t like it when people scrub their list because it makes their revenue go down, but if you don’t scrub the list you’ll notice that your emails will go more into the promotions tab and you won’t do as well.

Second Tactics, you want to make sure you do trigger-based emails.
If someone is on your email list, they add stuff to their cart,
but they don’t complete their checkout, what should your email be to them?

It should be how they can complete that checkout for those products.

simply put, you can even put reviews in that email to show what it’s like if they bought your product or service, more so product, ’cause this is e-commerce. That’s super effective.

When someone goes to their checkout they have these products and they don’t checkout, but then, you shoot ’em an email being like, check out our e-commerce store, here’s all these products that we sell.

Well, that’s a terrible email.

They already added the ones that they want to buy, but they just need that push over the edge. Maybe some testimonials, whatever maybe to get them over the edge, that will help a lot, and you’ll notice a ton of sales from that.

The third tactics that you need to do is time-based emails.

Here’s what I mean by that. Everyone’s like, yeah, you send out an email, people open it up whenever they do. If you have a ton of unopened emails in your inbox, what happens?

You’ll find that you’re less likely to go through all the ones that are at the bottom and open them up. People get lazy, it’s not just you, it’s everyone. So you want to look at what time that person came to your site and put in their email. That’s when you should be sending them email. I try to stick within that time-frame, usually within an hour, versus sending it whenever it’s my convenience.

The fourth tactics you want to do is promotional-based emails.

I know discounts and servicing is not necessarily the best thing to do, but in e-commerce when you do things like Cyber Monday or Black Friday sales or a Christmas special or New Year’s special, you’ll see a whole slew of sales come in.

So you want to make your campaign set up in advance. You don’t want to be at the last minute writing these emails.

If you can go and write them in advance and you leverage these promotional-based periods, you’ll notice a ton of sales. What we’ve seen in e-commerce is during these peak holiday seasons you can typically get 25, 30% of your sales. That’s a lot from a holiday season, even though there’s a whole 12 months in a year.

The fifth tactics I have for you is keep your emails short, to the point, and try to use text-based emails.

Most e-commerce companies love using image-based emails. Do you know what happens with image-based emails?

They get pushed in the promotions tab. Google and Gmail and Outlook, they all know that when someone sends you an email with a ton of images, it’s usually a promotion versus when someone sends you a text-based email it’s typically a friend, hence, you want to use text-based emails.

The sixth tactics I have for you is upsells and downsells.

Typically, when someone buys from your e-commerce product you’re going to have upsells and downsells on the checkout page.

If you don’t, make sure you add them. the thing is that, most of your audience will not buy the upsells and downsells right then and there, so what you want to do is look at the products people are buying, and then, send them those upsells and downsells in email.

Due to the fact that, you want to still have them on the checkout page right after they purchase, but you also want to followup through email for all the people that don’t buy your upsells and downsells.

On your thank you pages where you have these upsells and downsells, usually they’re short and to the point. Through email they can be much more in-depth, longer, and you want to space it out.

If they don’t buy right away, you don’t want to hit ’em the next day with an email being like, buy this upsell, buy this downsell. You want to give it a week or two after they receive the product, they get to use it.

You want to follow up with all the other things that they can buy that can make that experience even better. It’s very important to get the timing right. The moment you get the timing wrong, that’s when you’ll see that those emails won’t convert at all.

And the seventh tactics which is the last but not the least, when you’re doing email marketing, it’s not just about email.

It’s very similar to email about the tactics that I’m going to break down.

It’s call push notifications.

I use email combined with push notifications. So when someone subscribes to my site through tools like Subscribers, I’ll let them know and push them through their browser, hello, here are the products that you could end up buying.

Hello, these products are now going on sale. Or hello, your cart isn’t complete.

Click here to finish the checkout process.

The truth is that, you’re not going to get millions of sales through this, but all these little things add up.

If you leverage each of the above seven tactics combined, you’ll start seeing your sales go up rapidly in your ecom or affiliate sales.

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