5 Simple Steps To Long Term Success

5 Simple Steps To Long Term Success

You can’t fix what you don’t know needs fixin’… ūüėČ


Here we go…


KEY #1 – You: “You are your highest leverage.” You call the shots and you get to decide how big or how small you want to be. You control your state of mind. The size of your box is only limited by you. Your dreams are created by you. You must constantly be developing and optimising yourself and your skills to increase your personal value to the world.


“To become a person who attracts, keeps, and develops great people, you must first develop yourself in many ways.” You got this. You got you.


KEY #2 – Your Market: “Narrow your focus in the face of increasing opportunity.” I thought this was interesting: “Develop the skill of overlooking opportunity.” Yes…Contrary to popular belief. But, popular belief has never really won out when you think about it. Leaders don’t follow the herd. They create the herd. Go deeper with your clients than narrow.


I focus more on depth than width, what that means is instead of trying to just get ‘thousands of customer’s, I focus on less clients but higher quality so I can go deep with my backend suite of products and services.


Simply put… BE FOCUS.


Stop getting easily distracted with scrolling on your newsfeed, subscribing to 101 different marketers and entertaining every idea that comes your way and jumping from the next opportunity to the next.


Don’t be a ‘jack of all trades’ and ‘a master of none.’ The masters win out. Repetition creates mastery. Consistency creates greatness. Stop trying to be all things to all people. It’s a rookie mindset. Commit and focus. And never lose focus… or you lose. Remember that.


Put the blinders on. Pick a focused direction, get mentorship and run with it like there is no tomorrow. Don’t get complacent. Don’t rest. Just go out there and get it. THIS is where the big success starts to show up.


Do you think I was entertaining other business opportunities while I was building my multi-million dollar empire early on? Of course not! I knew where I was going and I successfully developed the skill of “overlooking opportunity” once I created MY opportunity and an evergreen ‘digital asset’.


That couldn’t have come at a more appropriate time than today as we are ALL over exposed and inundated with new information and new ideas, there’s more information than ever and everyone seems to be drowning…


This is another reason why I’ve been able to do very well as the leader in done for you services for the internet marketing industry. Implementation over information is what counts.


KEY #3 – Your Marketing: Marketing is the ultimate leverage. Remember this. Marketing is the ONLY thing that multiplies your sales and income unlike anything else. You must create “public consciousness” in your marketing efforts. Look for customers who are looking for you. “It’s better to be first than it is to be better.”


I’ve added my own one, It’s better to be BETTER, DIFFERENT & MAGICAL than just ‘better’.


Make sure there is pain and urgency in your message or an “irrational passion.” This causes an emotional drive from your prospect or customer. People act on emotion and justify with logic. Its human nature. We are all wired this way.


Another interesting concept here…. When it comes to creating names for you or your business, “create names that are impossible to forget, not easy to remember.” You might want to read that again. Eben used the pen name David DeAngelo, “Double Your Dating” for years. Say that a few times. It bounces around in your head, right? Tough to forget.


And… start giving away more for FREE. Don’t keep your best ideas a secret. Share them. Give them away. Lose the scarcity mentality. Give to get. “Give away the what to do. Sell the how to do it.” Move the freeline.


KEY #4 – Your People: Only hire A-Players. Use the Top Grading methodology. When you start bringing people into your business to assist you with your growth (and this better be in your plans or you are NOT planning for success) make sure they are “Drivers.”


Hire Drivers. Drivers are people who focus on results not work. Big difference. A Driver has a sense of personal responsibility. In my world I call this “taking ownership” or what Eben says: “Taking ownership of the result.” Even better. A Driver is persistent and determined. A Driver does NOT need to be told what to do.


This is why Eben only hires Virtual Assistants in his multi-million dollar enterprise. Because he can give them ownership. He can pick out the stars and he has no obligation to them. He does not pay them a salary. He does not pay their benefits. They are independent contractors. No entitlement mentality. VA’s are not employees and they tend NOT to view their projects in terms of work but in terms of results (at least the good ones will).


VA’s are fast becoming the secret of the wealthy in the Internet Marketing and Information Marketing world these days, and the growth in this space has been staggering as of late. Personally, I have a half dozen VA’s currently working with me in my business. I couldn’t function at a high level without them.


KEY #5 – Your Systems: Three words here: Automate, Automate, and Automate. “Automate the repetitive tasks and outsource the more complex projects.” Always remember.. systems never fail, people fail.


BUT, and this is a big BUT… never outsource your core marketing projects. This is your baby you’ve worked so hard for and no one knows your business like YOU do. Those of you who know me personally, or are coached and mentored by me directly, know that I feel pretty bullish about that last point and you should too… I made that mistake early on. I’ve learned never to outsource my core competency.


Writing your own effective sales copy and your own winning ads and your own irresistible offers is your most valuable skill and will allow you to be YOU in your advertising efforts. I don’t like anyone else or trust anyone else to craft offers for me. This is probably the most valuable skill you can ever learn in your life.


I’m shocked time and time again by the people who want to outsource their marketing. What?! That’s like a heart surgeon outsourcing heart surgery! Your marketing is your single highest revenue activity. Bar none. You are IN the marketing business. There’s aspects you can delegate but never fully.


Everything right now regardless of what’s happening in your external world is in YOUR control my friend. At the end of the day… YOU are your most important asset.


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