5 Drastic Errors You Should Avoid As an Entrepreneur

5 Drastic Errors You Should Avoid As an Entrepreneur

So lets dive right into the five drastic errors.


Error number one.


Optimizing for the wrong keywords and trying to rank previously competitive keywords early on. This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily.


The truth is that. If a keyword is super competitive, then chances are you’re not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going to drive you any sales.


And to solve this problem. All you have to do is go to a keyword tool online known as Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all under estimated visits. This will show you all the keywords that your competition is going after.


These keywords are more likely to convert into sales than just picking random keywords.


The next thing I want you to do is go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.


Note, When doing this, you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.


The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to rank.


Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is.


Those are the ones you want to go after. And when you do that, you’re more likely to get some sales.


The second drastic error that I see people making is that they not using analytics or running regular website audits.


This is one of the big mistake that companies make all the time. Because if you don’t have analytics set up, and I’m not just talking about visitor’s visits.


Do you have goal tracking set in place?


Conversion tracking?


Do you know what pages, what content is driving the sales?


Do you know the visitors driving the sales?


Nevertheless, a visitor from California may not be worth the same as a visitor from New York or Texas or any other region. Look, many people act on advice that they get online. And, hey, when you do that, that’s fine. But if that advice isn’t converting into revenue, who cares?


So when you’re getting all this SEO advice that people are giving you and you’re implementing but its not converting into revenue, stop doing that.


What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what’s wrong and as you fix them, you should notice more conversions and sales within your analytics.


The third drastic error.


Overlooking page titles and meta descriptions. Look, if one site ranks number one one Google and another site ranks number two but everyone’s starts clicking the number two listing what do you think that tells Google?


It means, the number two listing is more relevant than the number one listing. It doesn’t matter if the number one has more backlinks or a better on page SEO. You need to look at user metrics. So think about copy. Persuasive copy.


Start looking at the paid ads. Typically, the people at the top aren’t just paying the most but they’re getting a lot of clicks because that helps Google make a lot more money and that will help you do well.


Now with your meta descriptions, try to keep them around 160 characters.


If they’re too long, what you’ll find is they won’t get cut off. Try to be punchy. Have the keywords in the title tags, the meta description closer to the beginning. That should help you get more clicks.


The fourth drastic error.


Not using anchor tags properly. If you’re going after a keyword like online marketing all your anchor tags shouldn’t say online marketing when other sites link to you. And even when you’re doing internal links, all your anchor tags shouldn’t say online marketing.


It needs to be natural.


Sometimes when I’m writing a blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t use the word SEO right there.


And sometimes, when I am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word SEO tips to that article.


In other words, I’m rotating it up. I’m having a lot of random keywords. Some are brand oriented, some are random, some are related to the article. And by doing this, its natural. I’m not doing this because I’m trying to manipulate Google.


I’m trying to do this because I’m doing what’s best for the user and I want it to flow naturally as if someone’s reading it versus just stuffing in a keyword. And when you do that, you’ll find that you’ll rank higher But, if all your links say the same anchor tag, Google’s going to know that you’re trying to manipulate them and that’s an easy way to see your ranking start climbing and then you’ll notice all of the sudden, boom. They start dipping and they keep dipping more and more because your anchor tag’s just too rich.


The fifth drastic error.


Building content for algorithms and not your audience. Look, at the end of the day, Google has algorithm updates named EAT. Right, which is all about authority, expertise, trust. And they have algorithms like BERT, which are optimizing for natural language processing. In other words, they do not want you to create content for just their BA. They are trying to adopt their algorithm to optimize for what humans want.


So think big picture. Don’t be really closed minded, don’t say my competition’s are really spammy and they are creating content just for Google and keyword something so I’m going to do that. Its not about your word count. Its not about stuffing keywords in your article. Its about doing what’s best for a user. And if you write content for them, in the long run, you’ll do really well.


And what I see people doing is like, oh, I’m going to write some content for Google and some content just for people.


No don’t get it wrong!


Write content for people first, even if Google doesn’t like it. And then try to optimize that article for search engines as well. Make sure you do have the right keywords in there. It flows well, you have the right internal linking. Good on page SEO. But if that means that article’s not that optimized because you wrote it for people instead of search engines, that’s okay. In the long run, that will help you rank the highest and beat your competition.


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