13 Hot Tips To Make Profit From Facebook Ads

Posted by admin on Feb in Blogging, Business Opportunity, Home Business, Online Business, Publishing, Social Media, Work at Home | 0 comments

You should have a strong understanding of not only Facebook Ads themselves but also the best way to approach any kind of advertising online and how to build this around a business that lends itself to marketing.

 

But before you’re let loose, take a moment to consider these top tips…

 

Be Up-Front

To get the maximum ROI from your Facebook ads, make sure that you are being up-front and honest about your offer. This way, only people potentially interested in buying from you or ordering from you will click the ad. Remember, Facebook ads are ‘PPC’ or ‘Pay Per Click’ and even if people don’t actually click on your ads, you’ll still be getting free exposure and thereby increasing your brand visibility.

Target Strictly

 

Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests. The stricter you are with these requirements, the more you will find your ROI increase further. Think about your ‘typical’ target audience and make sure they are the ones who see your advertising.

Use Eye Catching Headlines

While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible. Even when you’re not selling to someone, letting them see your advert will help to build visibility!

 

So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something.

 

The same goes for your images. Try to use images that draw the eye. Images of people have been proven by studies to get more attention for instance!

 

Don’t be Afraid to Generalize

In our politically correct world, we are often taught not to generalize and not to assume things about people based on small amounts of information. When it comes to advertising though, small amounts of information are all we have and so we have to generalize.

 

Case in point, if you’re selling a book on bodybuilding then you might be aware that there are some female bodybuilders out there. But you know what? There are more male bodybuilders. So unless your book is specifically targeted at the fairer sex, it will make more sense for you to target guys.

 

Copycat

When using Facebook as a user, try to be a little conscious of the ads that show up and how they impact on you. Are they frustrating or potentially something you might click? Is this something you could do yourself?

 

While we all want to be unique, often the best strategy when it comes to marketing is just to see what is working and then to emulate it. There’s no reason you can’t do the precise same thing and get the precise same results. Think of it as inspiration!

Experiment

To get the most from Facebook ads, you need to try different combinations of filters, wording, images and more. Don’t be afraid to experiment then to find the winning combo.

 

Use Facebook Generally

Facebook ads should be just one part of your Facebook advertising strategy. Combine this with a generally solid social media campaign and make sure you have a good Facebook page with regular posts.

 

Invest in High Quality

If you’re going to pay for a Facebook ad, then you might as well pay for the design and make the most you can from those adverts. You can find a designer to create you a banner ad relatively cheaply and this will make a big difference to your clicks and conversions.

How to Adapt Your Strategy to the Unique Goals of Your Business

To recap on that advice then, you need to:

Target your audience very precisely

Use eye-catching headlines

 

Test different bids to see what works

 

 

 

That’s all sound advice sure, but unfortunately it just doesn’t apply to everyone. What many people forget when it comes to marketing through Facebook ads, is that the best strategy will vary very much depending on what it is that you’re trying to accomplish. In this post, we’ll look a little bit at why that is and how to make sure you’re using the right methods to best achieve your goals.

 

For Selling an Affiliate Product

 

If your aim is to sell an affiliate product or any product for that matter, then the single most important thing is that you very precisely target your audience – even to the point of filtering.

 

Look at it this way: you are paying each time someone clicks on your advert and as such, you want to try and get as few people as possible to click and not buy. Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.

 

So one thing you need to do is to filter out all of the people who might click on your ad and then not actually buy anything. So how might you do this?

 

One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.

 

The other trick though is to put the price right there in the title.

 

When people see that you’re selling a fitness eBook for $30 then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook. You could even weigh the odds further in your favour by having the book on discount and available for less once they load up the page.

 

For Selling a Big Ticket Item

When selling a big ticket item, it’s actually more important that you think about leads rather than customers. The more expensive the product you’re going to sell, the more you need to build trust and interest first.

 

For Selling an Affiliate Product

If your aim is to sell an affiliate product or any product for that matter, then the single most important thing is that you very precisely target your audience – even to the point of filtering.

 

Look at it this way: you are paying each time someone clicks on your advert and as such, you want to try and get as few people as possible to click and not buy. Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.

 

So one thing you need to do is to filter out all of the people who might click on your ad and then not actually buy anything. So how might you do this?

 

One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.

 

The other trick though is to put the price right there in the title.

 

When people see that you’re selling a fitness eBook for $30 then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook. You could even weigh the odds further in your favour by having the book on discount and available for less once they load up the page.

 

Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and that CLV (customer lifetime value). To do this, you may want to avoid focussing purely on the types of advert that send people to a website or offer a special promotion and instead focus on CPA to get Facebook Likes or subscribers. This also has the advantage of being CPA vs CPP, meaning that you can more carefully calculate the CLV and then make sure you are turning a profit.

 

This is just like getting to know someone before you ask for their number – it tends to go a lot more smoothly!

For Promoting a Website

On the other hand though, if your aim is just to spread brand awareness and to get more fans for your website then you need as many people as possible to click on your ad. The same is true if you have a sales funnel that you’re very confident in.

 

Now you still want to target your ad but at the same time, you want to do anything you can to get people to click on it – because that is where you’ll start making the impression and converting people to fans.

 

In this case, you certainly wouldn’t want to mention the price and you may even try being purposefully vague in order to get people to visit.

 

Then again, if your ad is intended to build Facebook page likes, you’ll probably be using CPA (Cost Per Action). This means you’re only paying when someone actually goes through with the Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and that CLV (customer lifetime value). To do this, you may want to avoid focussing purely on the types of advert that send people to a website or offer a special promotion and instead focus on CPA to get Facebook Likes or subscribers. This also has the advantage of being CPA vs CPP, meaning that you can more carefully calculate the CLV and then make sure you are turning a profit.

 

This is just like getting to know someone before you ask for their number – it tends to go a lot more smoothly!

For Local Businesses

For local businesses, the key metric for targeting is of course going to be the local one. If you have a local store, then there’s no point in advertising to other countries unless you’re able to deliver there!

 

It will be worth setting up some kind of order form or eCommerce store if you want to make the most from Facebook Ads and the good news is that by using local targeting, you’ll be able to avoid direct competition with the huge players like Amazon.

 

A lot of the time though, you won’t want to choose CPA for local business. Local businesses are often about building a personal relationship with your audience – whether you’re a hair salon or a restaurant. Either way, you may do better to get Facebook Likes so that you can remind them of your business and promote your special offers. And of course special offer adverts also do very well, especially as these can be CPA too!

 

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