Social Media For Business Benefits
The first thing to recognize about your social media efforts is that your objectives should go beyond simply getting more people to follow you and to see your brand. Social media is ideal for strengthening brand awareness but it’s also a tool that can be used in many other ways. Here are just some of the things you can do once you’ve learned to master your social media presence…
Get Feedback and Survey Your Audience
Companies will often pay a lot of money to conduct surveys and to interview their audience. Using social media though, you can do exactly that and can thereby hone your products and services to get the best possible feedback.
You can also get a lot of rich data by looking at how your social media is performing. For instance, which titles are getting clicked on the most often?
What type of images illicit sharing?
Networking and Influencer Marketing
Originally, most social networks were not designed to be platforms for marketing. Rather, they were intended to facilitate networking so that people could find like-minded individuals and potentially business contacts in the case of sites like LinkedIn.
This is something you can use social media for in a very effective manner and potentially it can be highly powerful once you do.
They say that success is about who you know and with social media you have means of reaching people you otherwise would struggle to. Particularly with LinkedIn, you can this way get in touch with ‘influencers’, who are individuals in your niche or industry that hold great sway and who can act as a bridge to help you reach a huge audience. Using influencer marketing, it’s often possible to go from just a couple of followers to thousands overnight. Likewise, social media can be used to find clients, business contacts and more.
In some ways, you can consider social media to be a contact management tool. You can easily use sites like Google+ and LinkedIn to categorize and organize your contacts and then to easily get in touch with them when you need to discuss something. Using the same tool to find your contacts as you do to organize and contact them has a large number of advantages.
You can also use social media marketing for direct communication within your team. Creating groups, pages and events lets you discuss things with your team and work on collaborative projects while keeping everything in the same place. Some tools are at once social networks and project management applications, which has a great number of advantages.
Leads and Direct Sales
You can of course use social media to generate leads and to build a mailing list but you can also use it to directly generate sales. Through advertising or well-constructed posts with an embedded link, you can send followers straight to a checkout and in some cases even have them buy directly through the social network.
For affiliate marketers, it’s incredibly easy to start making money from Facebook. All they need to do is to create a landing page to sell an affiliate product (meaning they make commission), then set up a ‘PPC’ (pay per click) advertising campaign on Facebook. Now the campaign will generate visitors who will instantly convert into customers and if this has been set up well, then it will create more profit than it costs.
Enhancing Your Service
Social media also has benefits for your customers and can be used to improve the experience of using your business. Whether you use follow up questions, or just provide your users with a way to get in touch, this can add an extra dimension to their experience and help to improve their experience.
These are some examples of how social networks can be used as more than just a means to improve brand visibility. There are many more uses for social media beyond this though, so ensure that you take the time to explore your options and to find unique ways to use social media in your own business.
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