Importance Of Tracking Your Traffic
Online businesses need traffic to turn a profit. In general, the more the better.
This isn’t generally the case for marketers. Marketers need targeted traffic and they need to know where it is coming from. If you aren’t where your traffic is coming from, then you do not know which traffic generation methods are effective.
Only the successful marketers make any effort to track their traffic.
Anyone who pays for advertising and is not tracking their visitors are throwing money away! You must recognize what advertising methods are generating results. This way you can do more advertising that is earning you money and less of that which isn’t.
Monitoring your traffic doesn’t need to be hard and can be done simply. There are scripts and services you can purchase that will track your website visitors for you. The features and price of these vary greatly.
Using a script or service will usually make it simpler for you to monitor your traffic.
A quick way of tracking traffics to use Google Analytics. This is a free to sign up service that many marketers are using. The best thing about this service is that it provides in depth statistics and can track practically anything. The bad thing is that it offers detailed stats and can track practically anything!
The complexity of it is a good and a bad thing because you can find out so much about your website that it will initially puzzle you. When you spend some time analyzing the results it will prove very enlightening.
You must first insert the code in to your web site. This is a unique code for each website and must be put just before the closing body tag at the bottom of each page.
Sending visitors to your web site will allow you to start seeing results.
As well as reporting all activity, Analytics provides an overlay map showing you where your visitors click on your web pages. By linking Analytics with Adsense and Adwords you can discover how profitable these are for you.
One of the biggest benefits of Analytics is that it can provide goal tracking to track sales and sign ups to lists. It can be a bit difficult to get working behind scripts and membership sites, but is worthwhile.
Apart from the features, the big selling point to many marketers is the price … it’s free. Of course, Google get to understand exactly what happens on your website, but that is a small trade off for such in depth analytics.
Using Google Analytics will help you know where your traffic is coming from as well as what it does when it lands on your site. From this you can increase your conversion rate, and in turn, your profits.
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