How To Tap From LinkedIn Wealth Part 1
over 200 countries and territories around the world.
They surpassed 5.3 billion professional-oriented searches in 2012.
Data Courtesy of The LinkedIn Press Centre
That alone should be enough to get you thinking about adding LinkedIn to your marketing strategy. But more than that, LinkedIn has some unique features to get you and your business /brand seen by your target market.
Firstly LinkedIn is very SEO friendly. Make your profile nice and keyword rich and you
could very well find your LinkedIn profile at the top of google!
Secondly it is a great Lead generation tool. Join or start groups to tap into the huge
community of users who are looking for professional advice.
Thirdly, it increases your brand visibility and won’t eat up half the time you spend on
facebook or twitter. An hour a day making connections, commenting in your groups and
posting interesting updates will be enough for you to grow a huge base of connections and catapult your business. There are many more reasons, including the very visible social proof on your profile page in the form of endorsements and recommendations, the fantastic facility to showcase your experience, talents and expertise, the ability to add business pages with featured products, create huge targeted groups and loads more! Excited? You should be, let me show you how simple all these can be setup.
Setting up an account on LinkedIn is easy and free. Just go to www.linkedin.com and
follow the instructions. What we’re going to cover over the next few pages is how to create your perfect profile. Get this right and you’re over halfway to having a fantastic LinkedIn presence, which will open up your business to yet another big new network of people.
Why Your Profile is So Important
1st Impressions count
The whole point of LinkedIn is to make connections and engage with those connections in a meaningful way. Unlike facebook & twitter where your profiles are based on the content you’ve been sharing, LinkedIn is very much more focused on who you are, what you do, what you can do for others and your experience and expertise.
Remember LinkedIn was originally setup as a recruitment network and still is the top
recruitment network on the web. Therefore your profile is like your resume. You are in
effect telling people why you are the ideal candidate for them.
Now transfer that into the B2B world and the effect is just as powerful. Someone types my name or does a search for Social Media experts and the first thing they land on is my ‘resume’. A full page telling them why I’m the ideal person to teach them how to run their social media campaigns. The result: a connection, a contact, engagement, a customer.
As I said in the introduction, LinkedIn is very SEO friendly, so utilizing your profile to add
relevant keywords may well get you found on the first page of google.
You must remember though that google is changing it’s algorithms all the time and moving much more towards social proof. So you need to add to your keyword rich profile; great engagement, lots of likes, endorsements, recommendations and connections.Keyword stuffing may work in the LinkedIn search (and it does), but it won’t hold much weight on it’s own in google rankings anymore.
Creating a benefit driven summary, showcasing your experience and expertise, plus
adding your specialities and skills (plus a few more great tips I’m going to be giving you), will begin to position you with credibility and authority in your industry or niche.
Add to that the all important social proof element and it won’t be long before you will have positioned yourself as the go to expert in your particular arena.
Now before you start thinking this is beyond your reach or sounds too much like hard work, LinkedIn lends itself beautifully to building up connections and getting that social proof quickly and easily and it all starts with an awesome profile!
So here’s what we’re going to be looking at in this report;
1. Your Photo
2. Name / Headline
3. Personalising Your URL
4. The Summary & Specialities
5. Your Experience
7. Skills & Expertise
12.Posting Status Updates
Each section is short, to the point and has graphical instructions. It’s well worth putting
aside an hour to create a fantastic profile and start generating leads from LinkedIn today!
Quite possibly the most important element of your page. LinkedIn is not facebook. It’s a
different market. So leave those photos of you with your puppies, cartoon characters or quirky messages to FB.
What you need on LinkedIn is a nice clean professional headshot with a lovely big smile. If you think you have a face for radio SMILE! A great smile will make you look and feel better!
Please, please brush your hair, put on a bit of make up ladies and wear something
appropriate. That dodgy photo of you in your hoody on a windy hill won’t do!
You’re trying to create a great first impression here and it’s a nice big image that pops up right at the top of your profile, so make it good. In fact, if you can afford it, at some point I would recommend getting professional photos done, not only for LinkedIn, but for your entire Social Media / blog presence. But, it’s not necessary. A clean shot, in good lighting and with a groomed appearance is enough to make a great first impression and
for people to want to read on and find out more about you.
Your Name / Headline
I know this sounds obvious but your name needs to be Your Name. Once you have
created your LinkedIn profile you can set up business pages, just as you can on facebook. So don’t set up your personal profile and call it your business name.
LinkedIn is about connections between professionals. So if you’re a CEO of a company
hell bent on hiding behind your brand, it’s time to step out of the shadows and introduce
the business community to YOU!
People do business with people they know, like & trust. Heard that one before? Of course you have. Directly under your name is your first opportunity to add some keywords. However, please ensure they’re relevant and don’t keyword stuff. I’ll be elaborating a bit more on that when we get to the Summary section.
Your headline is your opportunity to grab people’s attention and you have seconds to do
that, so you need to make it catchy and relevant to their search.
Personalise Your URL
When you first create your profile, LinkedIn will give you a URL which is stuffed with
numbers and is not attractive. To increase the chances of people finding you and give you the ability to post attractive links across all the other social media platforms make sure you personalise your URL asap.
It may also help with google rankings. Not a lot, but every little helps!
Your Summary & Specialities
OK, here we go! This is the part you’re going to want to spend some time on.
This is your chance to showcase your talents, your experience, how you can help the
visitor and add some relevant keywords to help you get found.
Your summary needs to introduce you, give you credibility and tell the visitor what they will get by connecting with you, clicking through to your web page, joining your group etc. If you can get your summary right you will find it much easier to create connections and build that all important social proof!
If you are interested in tapping into a wonderful means of making $2500 monthly on the internet where you don’t need to make sale before you make money. Getting genuine information and the appropriate steps on how to start earning without stress of worrying about any frustration that can cause you to totally give up
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