How To Build Traffic To Your Website

How To Build Traffic To Your Website

Building Traffic

 

The World Wide Web can be viewed as an immense ocean of traffic that is just waiting to be tapped for your online business. The traffic already exists, either on other people’s sites or through online connections, that are plugged into terminals that go directly into a person’s home or office. In this respect, you don’t have to create traffic; you have to learn to build channels that lead from that large ocean back to your online offerings so that existing traffic has the opportunity to flow back to you. The inlet that brings this traffic from the ocean to your website is the numerous backlinks that you post all over the Internet in various places. It’s these links that will bring traffic from one area of the WWW to your business website.

 

THE INDIVIDUAL AS A DROP OF WATER

 

Taking this metaphor a step further, each individual who is searching the Internet can be viewed as a drop of water that has the capacity to flow from one area of the Internet to another. If you also take into account not only the behavior of each individual, but also the way the water is distributed on the Internet, you will find that people congregate in various areas, and some places are not meant to hold traffic,but to distribute it even more, like search engines. Ultimately, a search engine will list results from a search that is done using a set of keywords, and based on that result, the drop of water or individual typically chooses a few places to hop to next. That’s one way that water is moved across the network of tributaries on the Internet.

 

The other way is accomplished when the force of gravity itself pushes water from one area to another. On the Internet, this occurs when so many people find something of value that they start posting more and more backlinks back to the same area. When that happens, the popularity of the Web page increases and more water or people flow back to the site on the strength of mass exposure alone. We will explore these two mechanisms in depth to show you how to get more traffic to your site.

 

PAY SOMEONE TO BUILD A TRIBUTARY

 

Lastly, another way that is not as natural as the two ways mentioned above is to pay someone to come in and dig a tributary, or tons of links back to your site. If you do this through marketing strategies like affiliate and referral programs, it’s considered okay. If you do this through spamming and coercion, you’ll end up getting into legal trouble. It’s important to note that when you are trying to get attention to your website, what you do has to fall between good, legal behavior. Cybersquatting on someone else’s trademark name as your domain name to grab traffic, for instance, may be doable, but it’s going to get you into trouble and should be avoided.

 

Targeted Traffic

 

The Internet as an amorphous ocean of traffic is a great way to understand the dynamics of traffic flow. This network of waterways has already been very highly developed in some cases, with some people already experiencing great traffic flow on their sites. This is important to know because you don’t really want to just put an inlet next to an amorphous ocean and drive tons of untargeted traffic back to your site. Each of those drops may represent a person who is online, but are they the type of person who is going to buy your products and services? Obviously not! There is much more to building traffic to your site than just numbers. It has to be quality, targeted traffic that stands a good chance of creating sales conversions.

 

TARGET TRAFFIC RELATIVE TO YOUR NICHE

Whether you’re getting traffic from a search engine or from some other site, your links should be showing up in areas where the niche is similar to your market segment. You don’t want to be selling jewelry and posting links on pet sites or adding keywords for pets. That would only bring in traffic that isn’t interested in buying your products in the first place. In order to get high quality traffic that wants to buy, you have to first make sure that your efforts are being placed in the right demographic.

 

 

THE LARGER THE POND, THE BETTER THE EXPOSURE

 

You want your niche to be something that isn’t so narrow that few people will be interested in it, yet not be so broad that you won’t define your demographic well enough to target it either. If you find that the keywords that you are using to generate traffic from search engines has a low search volume, this indicates that relative to other niches, it probably is a smaller pond of water. It would be better to identify a niche that has some inherent strength in numbers before you actually start to market it online.

 

Once you find a popular niche, you will also find many other people marketing to that niche. The best niches are those that have a high search volume and a low competitive factor, but even highly competitive niches can be used to bring traffic to your site. You can target high traffic places around the WWW that are discussing your niche to add backlinks back to your site. These can include high profile blogs, discussion groups, websites that allow commenting, news stories, and online articles. The more traffic that a site has already established in your niche, the more likely that you can siphon off that traffic back to your own ventures by posting backlinks in those areas. Even for social networking sites that have large numbers of people visiting daily, you want to target the traffic to your niche rather than to indiscriminately market to everyone and anyone.

 

Build It Well

 

Before we go into the many areas with high traffic that can be utilized to bring people back to your website, let’s discuss the mechanism of the backlink in more detail. This is going to be the string of text that will be used to bring people from one area of the WWW back to your website. For that reason,you want to be sure that you build these backlinks in the best way possible, to not only attract people who might be reading, but also to get the search engine’s attention too.

 

MAKE THEM INTERESTING TO BOTH!

 

One of the biggest mistakes people make when adding backlinks to high traffic areas is that they don’t pay attention to the details of the link. Instead, you will see poorly built links that say, “Click this,” as their anchor text. Honestly, is that an invitation to either a person or a search engine that will grab either one’s attention?! No! You have to take the view that you only have one chance to grab that person or search engine’s attention, and that is going to be done via the quality of your link. Make it count.

 

Try to use keywords that you’ve researched in your anchor text to grab the search engine’s attention. However, don’t just leave it at that. Also, try to make the copy as interesting to a visitor as you can so that he/she literally feels compelled to click your link and be directed back to your site. You can do this by adding quality comments related to your niche in other areas and then choosing to tell people about some fabulous offer or information that is on your site instead of inviting them to click. Tell your reader why he/she should click on that link; don’t just ask him/her to do it!

 

It’s All About Marketing

 

At first, you will have a little trouble figuring out what is working and what is not. For that reason, it’s a good idea to track the results of your links so that you can fine-tune how you present them based on the results you obtain. That means that when you insert a link into a high traffic area, you want to get a good idea of how it is functioning. How well did your copy attract people to click through to your site? Even in email marketing, you want to know not just how many people have opened your emails, but how many have clicked back to your site when they read the copy. This will give you a good idea as to what is most attractive to your audience and what will help you to build copy that almost seems like you’re reading their minds.

 

USE A URL SHORTENER OR ANALYTIC PROGRAM

 

There are various tools you can use to gauge the traffic levels coming back to your website via your control panel. They will even show the referring site to you. The problem is that you want to be even more specific than that. You want to see which links and marketing copy are more effective than the others. For that, you want to track traffic by each link. You can do this by using a URL shortener, or you can buy a service like AWeber.com for email marketing that offers an analytic program to track link click-through rates. When you are first starting, try using a free URL shortener, like http://bit.ly, to track how many people are clicking on your links without paying anything. It’ll help you get used to tracking links and what to expect when you post a link.

 

PLAN YOUR MARKETING STRATEGY

 

Next, you’ll want to set up links to various promotions and offerings and set up a marketing strategy for different sites around the WWW to generate exposure for those offerings.

 

For instance, say you are marketing an ebook. You’ve decided that you want to market it on Facebook, Twitter, and some blogs. You set up the shortened URL, and then you think of several interesting ways to frame your link to attract attention. Create different variations using keywords in your anchor text, but use your shortened link. After, you’ve brainstormed several versions, you might want to use one version on Facebook, a different version on Twitter, and a different one on blogs.

 

You send a status update to Facebook using one version, a status update to Twitter via another, and so on. You look up the results and see which version was the most attractive.

 

You will find as you do this more and more that some interesting patterns will show up, not just with the sites themselves, but also with the demographics that you are trying to leverage. You may find that a link you think is awesome gets very few hits, while another that seemed somewhat vague gets the most hits. There are a few variables that can affect this, and when you’ve got some results, do some analysis.

 

Timing Traffic

 

Before you go blaming or crediting the copy and the keywords, you have to take into account that traffic is not a constant on any site. Just like the ocean has tides, the WWW has traffic tides that come and go at different times of days, depending on the niche and the demographic. It’s your job to figure out when the optimal time to post is to get the most traffic. This is true whether you’re trying to grab the most attention for an eBay sale or whether you just want to get the most traffic from a website back to your site. Timing isn’t the only variable that can affect your traffic statistics, but it is the most influential.

 

WHEN IS EVERYONE ONLINE MOST?

 

The key question you have to ask yourself when you plan on posting is, “When are people most likely to be online to see your posting?” You stand to get much more traffic when there are more people online just by working the odds. It stands to reason then that you want to know when people are most active on different sites and plan your postings accordingly for the best performance.

 

It can vary by demographic too. If your demographic is comprised of people who work days and are up at night, then your traffic is going to show up at night. If your traffic is mostly coming from a different country than where you reside, it makes sense to post on their hours and not on your own. Pay attention to your website traffic logs from your existing website, and it will give you a good indication of when people are visiting it.

 

WHAT DETERMINES THEIR ONLINE BEHAVIOR?

 

If you analyze traffic trends based on the days of the week, you may find that you aren’t getting good traffic on weekends when everyone is out, but you get great traffic on Friday when people are looking forward to the weekend. You may find traffic spikes at 7 pm at night if your niche is something outside of work, but it might spike at 8 am Monday morning if it is something that is vital to a working environment. You really have to get into the mind of your average customer to learn how to time your posting to get the most exposure.

 

 

For instance, if you are trying to rent a house or room, you can put yourself in people’s shoes and realize that Thursday and Friday postings after working hours work best. That’s when they are most likely to be online looking for a place to rent and visit over the weekend. The rest of the week, their minds are on other things, so why waste your time posting when they’re not even noticing? Time your postings to when you already have their attention.

 

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