Choosing Niches and Keyword

Niches

This is where a lot of people struggle, the first step of choosing a niche. Just in case there’s any confusion a niche is simply a small but specific market. Think of a niche like a category. Some example niches include ‘dog training’, ‘weight loss’ or ‘travel’. These are all quite broad examples but they will help to understand the concept. Generally you’d want to find a sub-niche, for example a sub-niche would be ‘dog training for Alsations’, ‘weight loss for diabetics’ or ‘travel for backpackers’ as sub niches have less competition than the broader niches.

Choosing A Niche

You want to look for something that people need, that will make their lives

better, solve a problem they have, make them feel or look better. Some people

make the mistake of stumbling on to a product, service or idea they assume

everyone will want and then try to create a market for it when there is none.

Stick to things you know people want. There are some niches that will always

make money, what is known as the ‘evergreen’ niches such as health, fitness,

weight loss, self-help, technology, make money online, dating, sex. People will

always buy these products. The good thing is there are literally thousands of

sub niches within these main niches and new products and services being

released every single day that you can exploit.

How To Find A Niche

Some processes I go through to find and research new niches is to keep up to date with current trends and hot topics, read newspapers, magazines, blogs and discussion forums, watch the news, see what’s trending on twitter or being talked about on Facebook. If I have an interest in getting into the weight loss niche I would browse weight loss forums and blogs, find chat rooms related to weight loss and diets and chat to people to find out what new pills they are taking or diets and healthy eating plans they are following.

Think Of Solutions To Your Problems

Another method I follow is to think about problems I have or encounter in my day-to-day life that need solved and see if there’s a product or service that could be useful. Or I’ll think of 2 different things that I like (i.e. baseball and coffee) and put them together and see if there’s a niche there ready to be exploited…coffee mugs with baseball players on them! Sounds silly but you’d be surprised at what sells. You’ll be amazed at the number of ideas you can come up with.

Check Google, Yahoo, Twitter, Ebay, Amazon

More specifically I check Google Hot Trends, Yahoo Buzz, Twitter trending, eBay Pulse and best seller on Amazon. These show you what’s currently popular and gives me some ideas I’d never have thought of otherwise. I also browse websites that sell products, check how well they are selling and read reviews, Amazon is a great place for that.

Niche Summary

•A niche is just a small but specific market.

•Focus on sub-niches as they have less competition.

•Choose ‘evergreen’ niches as there is always a demand.

•Search for your niche by doing research on and offline.

•Write down all your niche ideas and then move onto the next step of keyword

research.

KEYWORD RESEARCH

Keywords are just search terms or phrases that people use to find information, so ‘dog training for Alsations’ is a keyword, ‘weight loss for diabetics’ is a keyword and so on. Finding a keyword alone is not enough, we need to check how many people are searching for it and decide whether it’s has ‘commercial value’.

Next I’ll go over to the free Google Keyword Tool. On the left hand tool bar I’ll pick ‘exact searches’ (very important), make sure the search country is

showing as ‘United States’ (I only ever target the US as they have the largest market of online shoppers) and then add my keyword to the search bar and click search.

The tool then shows you the number of global and local searches per month

(for your keyword and related keywords). ‘Global’ refers to the amount of

searches that occur on Google around the world every month for this term and ‘local’ for the amount of searches in the United States (or whatever country you picked).

Keyword Search Volume

Usually when you read advice on finding keywords you’ll be told to look for

keywords with high search volumes (usually 1,000 minimum) and target

multiple related keywords per site but for this method that’s not what we want to do. The beauty behind the ‘Fast & Profitable Mini Sites’ method is that we want to make websites quickly, rank them quickly, profit from them and move on to the next one to rinse and repeat.

Target Low Volume Keywords

This system works by picking keywords that have between 100 and 800 local searches a month. Most people completely ignore these keywords and for that we can thank them as it means more profit for us.  If no one else is targeting these keywords it means they are easier to rank in the search results, they rank quicker and there’s no competition so we make all the money.

Keywords and Commercial Value

One thing we need to decide is whether our keywords have any commercial

value, in other words whether they are ‘buyer keywords’. Different keywords

indicate different stages within the buyer cycle. Some people are only looking for information and have no intent to buy, others are unsure and looking for more information before making a decision and there are those people who are 100% wanting to buy as soon as they can.

Examples Of Buyer Keywords:

Buy

Purchase

Comparison

Review

Discount

Where to buy Or keywords where specific brands, products or model names are included.

So ‘buy weight loss pills’ would be a good keyword where as ‘weight loss pills’ is not so good (but not bad either as intent is shown) and ‘weight loss’ is just far too general. ‘Review of dog training collars’ would be good but ‘dog training’ not so good. ‘Buy brand name X model 1234’ is even better as that person has already made a decision and knows exactly what they want, you just need to give it to them.

Problem Solving Keywords

Other keywords where buyer intent is shown is where the searcher has a

specific problem that they need solved, for example ‘how to cure insomnia’ or ‘supplements for insomnia’. If you offer these people a quick and easy fix for their problems they’ll snap your hand off to buy it.

It’s much better to target buyer and problem solving keywords as the

percentage of people who buy will be much higher than when targeting general keywords like ‘insomnia’ or ‘weight loss’ which are too vague to know what the searcher is looking for, it could be advice, it could be information or it could be to buy there’s just no way to know.

Struggling to find keywords?

If you’ve got some good niche ideas but are struggling to find related buying or problem solving keywords then try a brilliant free tool called Ubersuggest. You can enter your general keyword or niche idea and it will show you all related search terms that people have Googled. It often helps me find keywords I would never have thought of. You can then enter these into the Google Keyword Tool to see the search volume.

Keywords to Avoid

Not all keywords that contain buyer or problem solving keywords are good

keywords to target, some common sense is needed to decide whether they are going to be valuable or not and unfortunately no software can do this for you. Examples of keywords to avoid even when commercial intent is shown:

‘Buy a Porsche’ People don’t buy cars on the internet so even though they have indicated they want to buy a Porsche it’s not going to be from a website. ‘Reviews of Plumbers in New York City’

Whilst there is a ‘review’ in the title and it shows buyer intent, they aren’t

going to pay for the plumber online via a 3 party, they simply want reviews of plumbers in their city before making a decision on who to hire locally.

‘Coca Cola’

Remember I said brand names were good sign of buyer intent? However in this case it’s unlikely that someone is searching for Coke because they want to buy it on the internet. People buy Coke at their local shop, not from a website.

Keyword Summary

•Keywords are search terms used by search engine users.

•Using the Google Keyword Tool we can find search volumes.

•Focus on low searched keywords between 100 – 800 local searches.

•Be sure to pick buying keywords or problem solving keywords.

•Avoid keywords which have no online commercial value.

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