Benefits of Building a List of Subscribers
Lots of people, online and offline, use internet marketing to attract potential customers and build their email contact list. You probably either know or you’re beginning to realize that list building isn’t a trivial matter for your business. Having a good list of subscribers can be beneficial to your business in many different ways. The followings are a few of them:
• You can contact the people on your list each time you have a new blog post. They will not only read the email you send them, they’ll want to view the blog, and it will send a lot of traffic to your site. You want to be sure you don’t give them the information in the blog in the newsletter. If you do, then why should they ever visit your blog? It works the same in reverse. If you tell them everything in your blog, then why should they ever subscribe to your list?
• It’s easy to let your customers know about any new products/services you have to offer. You simply email everyone on your list and all your readers and fans will want to check out what you have to offer them on the sales page. Often, you can let your email readers know that they are getting an advance peek at what you’re offering. Let them know they have an opportunity to get it first before any other customers. This will give them an even greater incentive to go view your site or come into your store.
• What good is having a sale if no one knows about it? Email lists allow you to let your customers know about all your sales and promotions at the same time, which can cause them to want to buy. Advertising campaigns to advertise sales can be quite expensive. Advertising through your email contact list, however, doesn’t cost you a thing. It only takes a few minutes and everyone on your list knows about your sale. In addition, if you’re having good offers, their friends will know about it soon too by word of mouth.
• Search engines sometimes change algorithms. When they do, you may be ranked lower than you were before. Having a strong, quality list allows you to contact everyone directly, so you don’t have to worry so much about where you fall on the search engine list. Search engine results are important, but having a good quality email list can be worth its weight in gold.
• Lists help you build long-term relationships—Many shoppers online like to browse and look around before they buy. They don’t just jump on a site and purchase. If you stay in contact with them by email, when they’re ready to purchase what you have to offer, you’ll be the first place they think about looking for what they need.
• Lists can be profitable—As previously stated, if you have a new product, people who you have established trust with will be the first to buy it. What happens, however, is that this gives you a large amount of sales right at the launch of the product. You don’t have to wait for months to show a profit from the new product.
You can also make profits by offering special discounts or promotions only to those who are subscribed to your list. If you specifically describe what you’re offering as it may make others want to sign up as well.
Residual income is another way it can be profitable. If you offer a few advertising spots on the newsletter you send out to your list, you can make a little extra money. This will help you offset some of the cost you spend on things like web hosting.
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